Privacy policy


We, DO & CO Allianz Arena München of DO & CO Hotel München GmbH (hereinafter: „the Allianz  Arena", "we" or "us") take the protection of your personal data seriously and would like to inform  you at this point about data protection in our online cake shop. 

Within the scope of our responsibility under data protection law, additional obligations have been  imposed on us by the entry into force of the EU General Data Protection Regulation (Regulation  (EU) 2016/679; hereinafter: "DS-GVO") in order to ensure the protection of personal data of the  person affected by a processing operation (we also address you as a data subject hereinafter with  "guest", "user", "you", "you" or "data subject"). 

Insofar as we decide either alone or jointly with others on the purposes and means of data  processing, this includes above all the obligation to inform you transparently about the nature,  scope, purpose, duration and legal basis of the processing (cf. Art. 13 and 14 DS-GVO). With this  declaration (hereinafter: "data protection notice"), we inform you about the way in which your  personal data is processed by us. 

Our data protection notices have a modular structure. They consist of a general part for any  processing of personal data and processing situations that come into play each time a website is  called up (A. General) and a special part, the content of which relates in each case only to the  processing situation specified there with the designation of the respective offer, in particular the  visit to websites as detailed here (B. Visit to websites). 

In order to be able to find the parts relevant to you, please note the following overview of the  subdivision of the data protection notices: 

A. General

(1) Definitions 

Following the model of Art. 4 DS-GVO, this data protection notice is based on the following  definitions: 

  • "Personal data" (Art. 4 No. 1 DS-GVO) means any information relating to an identified or  identifiable natural person ("data subject"). A person is identifiable if he or she can be identified,  directly or indirectly, in particular by reference to an identifier such as a name, an identification  number, an online identifier, location data or by means of information regarding his or her  physical, physiological, genetic, mental, economic, cultural or social identity characteristics. The  identifiability can also be given by means of a linkage of such information or other additional  knowledge. The origin, form or embodiment of the information is irrelevant (photographs, video  or audio recordings may also contain personal data). 
  • "Processing" (Art. 4 No. 2 GDPR) means any operation which involves the handling of personal  data, whether or not by automated (i.e. technology-based) means. This includes in particular the  collection (i.e. obtaining), recording, organisation, arrangement, storage, adaptation or  alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise  making available, alignment, combination, restriction, erasure or destruction of personal data, as  well as the change of a purpose or intended purpose on which a data processing was originally  based.
  • "Controller" (Art. 4 No. 7 DS-GVO) means the natural or legal person, public authority, agency or  other body which alone or jointly with others determines the purposes and means of the  processing of personal data. 
  • "Third party" (Art. 4 No. 10 DS-GVO) means any natural or legal person, public authority, agency  or other body other than the data subject, the controller, the processor and the persons who,  under the direct authority of the controller or processor, are authorised to process the personal  data; this also includes other group-affiliated legal entities. 
  • "Processor" (Art. 4 No. 8 DS-GVO) is a natural or legal person, authority, institution or other  body that processes personal data on behalf of the controller, in particular in accordance with  the controller's instructions (e.g. IT service provider). In the sense of data protection law, a  processor is in particular not a third party. 
  • "Consent" (Art. 4 No. 11 DS-GVO) of the data subject means any freely given, specific, informed  and unambiguous indication of his or her wishes in the form of a statement or other  unambiguous affirmative act by which the data subject signifies his or her agreement to the  processing of personal data relating to him or her. 

(2) Name and address of the data controller  

The controller of your personal data within the meaning of Art. 4 No. 7 DS-GVO is: 

DO & CO Munich Ltd.  

Allianz Arena 

Werner-Heisenberg-Allee 25 

80939 Munich 

Tel: +49 (0) 89 32376-4300 


For further information on our hotel, please refer to the imprint details on our website.

(3) Contact details of the data protection officer  

For all questions and as a contact person on the subject of data protection with us, our company  data protection officer is available to you at any time. His contact details are: 

Hans-Peter Toft  

proconsilia GbR  

Hopfensack 6, 20457 Hamburg 

(4) Legal bases for data processing  

Any processing of personal data is only permitted if the data processing falls under one of the  following justifications: 

  • Art. 6 (1) p. 1 lit. a DS-GVO ("consent"): if the data subject has voluntarily, in an informed  manner and unambiguously indicated by a statement or other unambiguous affirmative act that  he or she consents to the processing of personal data relating to him or her for one or more  specific purposes; 
  • Art. 6 para. 1 p. 1 lit. b DS-GVO: If the processing is necessary for the performance of a contract  to which the data subject is party or for the performance of pre-contractual measures taken at  the data subject's request; 
  • Art. 6 para. 1 sentence 1 lit. c DS-GVO: If processing is necessary for compliance with a legal  obligation to which the controller is subject (e.g. a legal obligation to keep records); • Art. 6 para. 1 p. 1 lit. d DS-GVO: If the processing is necessary to protect vital interests of the  data subject or another natural person; 
  • Art. 6 para. 1 p. 1 lit. e DS-GVO: If processing is necessary for the performance of a task carried  out in the public interest or in the exercise of official authority vested in the controller; or • Art. 6 (1) p. 1 lit. f DS-GVO ("Legitimate Interests"): if the processing is necessary to protect the  legitimate (in particular legal or economic) interests of the controller or a third party, unless the 

conflicting interests or rights of the data subject override (in particular if the data subject is a  minor). 

For the processing operations we carry out, we indicate below the applicable legal basis in each  case. A processing operation may also be based on several legal bases. 

(5) Data deletion and storage period  

For the processing operations carried out by us, we indicate below in each case how long the  data will be stored by us and when it will be deleted or blocked. If no explicit storage period is  specified below, your personal data will be deleted or blocked as soon as the purpose or legal  basis for the storage no longer applies. In principle, your data will only be stored on our servers in  

Germany, subject to any transfer that may take place in accordance with the regulations in A.(7)  and A.(8). 

However, storage may take place beyond the specified time in the event of a (threatened) legal  dispute with you or other legal proceedings or if storage is provided for by statutory regulations to  which we are subject as the responsible party (e.g. § 257 HGB, § 147 AO). If the storage period  prescribed by the legal regulations expires, the personal data will be blocked or deleted unless  further storage by us is necessary and there is a legal basis for this. 

(6) Data security  

We use appropriate technical and organisational security measures to protect your data against  accidental or intentional manipulation, partial or complete loss, destruction or against  unauthorised access by third parties, taking into account the state of the art, implementation  costs and the nature, scope, context and purpose of the processing, as well as the existing risks  of a data breach (including its probability and impact) for the data subject. Our security measures  are continuously improved in line with technological developments. 

We will be happy to provide you with more detailed information on request. Please contact our  data protection officer. 

(7) Cooperation with processors  

As with any larger company, we also use external domestic and foreign service providers to  process our business transactions (e.g. for the areas of IT, logistics, telecommunications, sales  and marketing). These service providers only act on our instructions and are contractually obliged  to comply with the provisions of data protection law in accordance with Art. 28 DS-GVO. 

If personal data from you is passed on by us to our subsidiaries or is passed on to us by our  subsidiaries (e.g. for advertising purposes), this is done on the basis of existing order processing  relationships. 

(8) Conditions for the transfer of personal data to third countries  

Within the scope of our business relationships, your personal data may be passed on to third  party companies or disclosed to them. These may also be located outside the European  Economic Area (EEA), i.e. in third countries. Such processing will only take place in order to fulfil  contractual and business obligations and to maintain your business relationship with us. We will  inform you about the respective details of the transfer in the relevant places below. 

The European Commission certifies data protection comparable to the EEA standard in some  third countries by means of so-called adequacy decisions (a list of these countries and a copy of  the adequacy decisions can be found here: international-transfers/adequacy/index_en.html). However, in other third countries to which  personal data may be transferred, there may not be a consistently high level of data protection  due to a lack of legal provisions. If this is the case, we ensure that data protection is sufficiently  guaranteed. This is possible through binding company regulations, standard contractual clauses 

of the European Commission for the protection of personal data, certificates or recognised codes  of conduct. Please contact our Data Protection Officer if you would like more information on this. 

(9) No automated decision making (including profiling)  

We do not use the personal data we collect from you for any automated decision making process  (including profiling). 

(10) No obligation to provide personal data  

Without prejudice to our obligation under A.(11) below, we do not make the conclusion of  contracts with us dependent on you providing us with personal data in advance. As a guest, you  are under no general obligation to provide us with your personal data; however, we may only be  able to provide certain services to a limited extent or not at all if you do not provide the necessary  data. If this should exceptionally be the case in the context of the products we offer presented  below, you will be informed of this separately. 

(11) Legal obligation to provide certain data  

We may, under certain circumstances, be subject to a specific legal or statutory obligation to  provide the lawfully processed personal data to third parties, in particular public bodies (Art. 6  para. 1 p. 1 lit. c DS-GVO). 

(12) Your rights  

You can assert your rights as a data subject regarding your processed personal data at any time  by contacting us using the contact details provided at the beginning of A.(2). As a data subject,  you have the right 

  • to request information about your data processed by us in accordance with Art. 15 DS-GVO. In  particular, you can request information about the processing purposes, the category of data, the  categories of recipients to whom your data has been or will be disclosed, the planned storage  period, the existence of a right to rectification, erasure, restriction of processing or objection, the  existence of a right of complaint, the origin of your data if it has not been collected by us, as  well as the existence of automated decision-making including profiling and, if applicable,  meaningful information about its details; 
  • in accordance with Art. 16 DS-GVO, to demand the correction of incorrect data or the  completion of your data stored by us without delay; 
  • in accordance with Art. 17 DS-GVO, to request the deletion of your data stored by us, unless  the processing is necessary for the exercise of the right to freedom of expression and  information, for compliance with a legal obligation, for reasons of public interest or for the  assertion, exercise or defence of legal claims; 
  • in accordance with Art. 18 DS-GVO, to request the restriction of the processing of your data,  insofar as the accuracy of the data is disputed by you or the processing is unlawful; • pursuant to Art. 20 DS-GVO, to receive your data that you have provided to us in a structured,  common and machine-readable format or to request the transfer to another controller ("data  portability"); 
  • object to the processing in accordance with Art. 21 DS-GVO, insofar as the processing is based  on Art. 6 (1) p. 1 lit. e or lit. f DS-GVO. This is particularly the case if the processing is not  necessary for the performance of a contract with you. Unless it is an objection to direct  marketing, when exercising such an objection, we ask you to explain the reasons why we  should not process your data as we have done. In the event of your justified objection, we will  examine the merits of the case and either discontinue or adapt the data processing or show you  our compelling legitimate grounds on the basis of which we will continue the processing; 
  • in accordance with Article 7(3) of the GDPR, to revoke your consent given once (including  before the GDPR came into force, i.e. before 25.5.2018) - i.e. your voluntary will, made  understandable in an informed manner and unambiguously by means of a declaration or other  unambiguous confirmatory act, that you agree to the processing of the personal data concerned  for one or more specific purposes - at any time vis-à-vis us, if you have given such consent. The 

consequence of this is that we may no longer continue the data processing based on this  consent in the future, and 

  • complain to a data protection supervisory authority about the processing of your personal data  in our hotel in accordance with Art. 77 DS-GVO, such as the data protection supervisory  authority responsible for us: 

The Bavarian State Commissioner for Data Protection  

 P.O. Box 22 12 19, 80502 Munich  

 Tel: 089 212672-0 / Fax 089 212672-50 

(13) Changes to the data protection information  

In the context of the further development of data protection law as well as technological or  organisational changes, our data protection information is regularly checked for the need to adapt  or supplement it. You will be informed of any changes in particular on our German website at This data protection notice is current as of February 2021. 

B. Visiting websites

(1) General 

Information about our hotel and the services we offer can be found in particular at together with the associated sub-pages (hereinafter collectively referred to as  "websites"). When you visit our websites, personal data may be processed. 

(2) Processed personal data  

During the informational use of the Websites, the following categories of personal data are  collected, stored and processed by us: 

"log data": When you visit our websites, a so-called protocol data record (so-called server log  files) is stored temporarily and anonymously on our web server. This consists of: 

  • the page from which the page was requested (so-called referrer URL) 
  • the name and URL of the requested page 
  • the date and time of the request 
  • the description of the type, language and version of the web browser used • the IP address of the requesting computer, which is shortened so that a personal reference can  no longer be established 
  • the amount of data transferred 
  • the operating system 
  • the message as to whether the request was successful (access status/ttp status code) • the GMT time zone difference 

"Data from contact-generated e-mails": When contact forms are used, the data transmitted in this  way is processed (e.g. gender, surname and first name, address, company, e-mail address and  the time of transmission). 

In addition to the purely informational use of our website, we reserve the right to offer a  subscription to our newsletter in the future, with which we will inform you about current  developments at the hotel and events. If you subscribe to our newsletter, the following "newsletter  data" will be collected, stored and processed by us: 

  • the page from which the page was requested (so-called referrer URL) 
  • the date and time of the request 
  • the description of the type of web browser used 
  • the IP address of the requesting computer, which is shortened in such a way that a personal  reference can no longer be established 
  • the e-mail address
  • the date and time of registration and confirmation. 

We would like to point out that we evaluate your user behaviour when sending the newsletter. For  this evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which are  single-pixel image files stored on our website. For the evaluations, we link the aforementioned  data and the web beacons with your e-mail address and an individual ID. Links contained in the  newsletter also contain this ID. The data is only collected pseudonymously, i.e. the IDs are not  linked with your other personal data, a direct personal reference is excluded. 

(3) Purpose and legal basis of data processing  

We process the personal data described in more detail above in accordance with the provisions of  the DS-GVO, the other relevant data protection regulations and only to the extent necessary.  Insofar as the processing of personal data is based on Art. 6 (1) sentence 1 lit. f DS-GVO, the  aforementioned purposes also represent our legitimate interests. 

The processing of log data serves statistical purposes and to improve the quality of our website,  in particular the stability and security of the connection (legal basis is Art. 6 para. 1 p. 1 lit. f DS GVO). 

Contact form data is processed for the purpose of handling guest enquiries (legal basis is Art. 6  para. 1 p. 1 lit. b or lit. f DS-GVO). 

Newsletter data is processed for the purpose of sending the newsletter. When registering for our  newsletter, you consent to the processing of your personal data (legal basis is Art. 6 para. 1 lit. a  DS-GVO). We use the so-called double opt-in procedure to register for our newsletter. This means  that after your registration, we will send you an e-mail to the e-mail address you provided in which  we ask you to confirm that you wish to receive the newsletter. The purpose of this procedure is to  verify your registration and, if necessary, to be able to clarify any possible misuse of your personal  data. You can revoke your consent to receive the newsletter at any time and unsubscribe from the  newsletter. You can declare the revocation by clicking on the link provided in every newsletter e mail, by e-mail to or by sending a message to the contact details given in  the imprint. 

(4) Duration of data processing  

Your data will only be processed for as long as is necessary to achieve the above-mentioned  processing purposes; the legal bases stated in the context of the processing purposes apply  accordingly. With regard to the use and storage duration of cookies, please note point A.(5) as  well as the Cookie Policy

Third parties used by us will store your data on their system for as long as is necessary in  connection with the provision of services for us in accordance with the respective order. 

You can find more details on the storage period under A.(5) and the Cookie Policy.

(5) Transfer of personal data to third parties; justification basis  

The following categories of recipients, which are usually order processors (see A.(7)), may receive  access to your personal data: 

Service providers for the operation of our website and the processing of data stored or  transmitted by the systems (e.g. for data centre services, payment processing, IT security). The  legal basis for the transfer is then Art. 6 para. 1 sentence 1 lit. b or lit. f DS-GVO, insofar as it is  not a matter of order processors; 

Government agencies/authorities, insofar as this is necessary for the fulfilment of a legal  obligation. The legal basis for the disclosure is then Art. 6 para. 1 p. 1 lit. c DS-GVO; Persons employed to carry out our business operations (e.g. auditors, banks, insurance  companies, legal advisors, supervisory authorities). The legal basis for the disclosure is then Art. 6  para. 1 p. 1 lit. b or lit. f DS-GVO.

For guarantees of an adequate level of data protection in the event of data transfer to third  countries, see A.(8). 

Furthermore, we will only pass on your personal data to third parties if you have given your  express consent to do so in accordance with Art. 6 (1) sentence 1 lit. a DS-GVO. 

(6) Use of cookies, plugins and other services on our website  

  1. a) Cookies  

We use cookies on our websites. Cookies are small text files that are assigned to the browser you  are using and stored on your hard drive by means of a characteristic character string and through  which certain information flows to the body that sets the cookie. Cookies cannot execute  programmes or transmit viruses to your computer and therefore cannot cause any damage. They  serve to make the Internet offer as a whole more user-friendly and effective, i.e. more pleasant for  you. 

Cookies can contain data that make it possible to recognise the device used. In some cases,  however, cookies only contain information on certain settings that cannot be related to a specific  person. However, cookies cannot directly identify a user. 

A distinction is made between session cookies, which are deleted as soon as you close your  browser, and permanent cookies, which are stored beyond the individual session. With regard to  their function, a distinction is made between cookies: 

  • Technical cookies: these are essential to navigate the website, use basic functions and ensure  the security of the website; they do not collect information about you for marketing purposes  nor do they store which web pages you have visited; 
  • Performance cookies: these collect information about how you use our website, which pages  you visit and, for example, whether errors occur during website use; they do not collect  information that could identify you - all information collected is anonymous and is only used to  improve our website and find out what interests our users; 
  • Advertising cookies, targeting cookies: these are used to provide the website user with tailored  advertising on the website or third party offers and to measure the effectiveness of these offers;  advertising and targeting cookies are stored for a maximum of 13 months; 
  • Sharing cookies: these are used to improve the interactivity of our website with other services  (e.g. social networks); sharing cookies are stored for a maximum of 13 months. 

Any use of cookies that is not absolutely technically necessary constitutes data processing that is  only permitted with your explicit and active consent pursuant to Art. 6 (1) p. 1 lit. a DS-GVO. This  applies in particular to the use of advertising, targeting or sharing cookies. Furthermore, we will  only pass on your personal data processed by cookies to third parties if you have given your  express consent to do so in accordance with Art. 6 (1) sentence 1 lit. a DS-GVO. 

  1. b) Cookie policy  

For more information on what cookies we use and how you can manage your cookie settings and  disable certain types of tracking, please see our Cookie Policy

  1. c) Social media plugins  

We do not use social media plugins on our websites. Insofar as our websites contain icons from  social media providers, we only use these to passively link to the pages of the respective  providers.

  1. d) Google Analytics  

If you have given your prior consent, the website also uses Google Analytics. This is a service  provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").  Google Analytics uses "cookies", which are text files placed on your computer, to help the  website analyse how users use the site. The information collected by the cookie about the use of  our website (including your IP address) is usually transmitted to a Google server in the USA and  stored there. We would like to point out that on our websites Google Analytics has been extended  by the code "gat._anonymizeIp();" in order to ensure anonymised collection of IP addresses (so called IP masking). At our instigation, your IP address is therefore only recorded by Google in  shortened form, which ensures anonymisation and does not allow any conclusions to be drawn  about your identity. If IP anonymisation is activated on our websites, your IP address will be  shortened beforehand by Google within member states of the European Union or in other  contracting states of the Agreement on the European Economic Area. Only in exceptional cases  will the full IP address be transmitted to a Google server in the USA and shortened there. Google  will use this information for the purpose of evaluating your use of our website, compiling reports  on website activity for website operators and providing other services relating to website activity  and internet usage. The IP address transmitted by your browser as part of Google Analytics will  not be merged with other Google data. A transfer of this data by Google to third parties only takes  place on the basis of legal regulations or within the framework of commissioned data processing.  Under no circumstances will Google merge your data with other data collected by Google. By  using this website, you consent to the processing of data about you by Google in the manner and  for the purposes set out above. You may refuse the use of cookies by selecting the appropriate  settings on your browser, however please note that if you do this you may not be able to use the  full functionality of our website. You can also prevent the collection of data generated by the  cookie and related to your use of these web pages (including your IP address) by Google and the  processing of this data by Google by downloading and installing the browser plug-in available  under the following link. Here you will also find more detailed information on Google Analytics and  data protection  

  1. e) Google Tag Manager  

If you have consented, we use the Google Tag Manager from Google Inc. with which companies  can manage website tags via an interface. The Google Tag Manager is a cookie-less domain that  does not collect any personal data. The Google Tag Manager triggers other tags, which in turn  may collect data. We would like to point this out separately. The Google Tag Manager does not  access this data. If the user subsequently deactivates the tag at domain or cookie level, this  deactivation will remain in effect for all tracking tags implemented with Google Tag Manager. 

(6) Foreign language pages  

Insofar as parts of the website are also offered in languages other than German, this is exclusively  a service for our customers, interested parties and employees who do not speak German.